One ebook. Five marketing channels.

How Kontentino turned a single researched ebook into ~1,000 qualified leads, a conference differentiator and a thought leadership asset that still holds up.

European SaaS
Social media management
1.2M posts a year

Social Media Trends 2026: The European Perspective, Kontentino's ebook

~1,000: qualified leads from gated PPC campaigns
~€1: cost per lead
250: printed copies handed out at a conference
5: marketing jobs done by one asset

The client

A European platform with a point of view nobody else was voicing.

Kontentino is a European social media management platform that helps agencies, brands and freelancers plan, approve, schedule and publish content across 9+ social networks, with over 1.2 million posts scheduled every year.

The team held a strong opinion: European social media works differently from the rest of the world. Plenty of data backed it up, but nobody was owning that conversation. They wanted to be the ones who did.

The challenge

Three problems, and capacity for one asset.

Their previous lead magnet, a Social Media Activity Report, needed deep data pulls from client accounts and serious internal analysis time. It wasn't something they could repeat on a schedule.

In a crowded SaaS market they also needed content that set them apart, and at industry conferences the team had nothing to hand out beyond the usual branded swag. One deliverable had to solve all three.

What we built

A researched ebook with an angle nobody owned.

Social Media Trends 2026: The European Perspective. Researched, written and designed as a digital lead magnet and a print piece in one production run.

An angle nobody owned

A researched ebook on how European social media differs from global trends: a topic with plenty of data and no clear owner.

Timed for trend season

Production started in November, when next-year trend content is already resonating, so the ebook could build on existing reports while adding Kontentino's own angle.

Print-ready from day one

The design was built for print as well as screen, a decision that turned out to matter more than anyone expected.

How Kontentino used it

One deliverable, five jobs.

Each outcome built on the last. Most of them weren't in the original brief.

01
Digital lead generation
~1,000 qualified email leads through gated PPC campaigns at ~€1 each. The specific topic attracted exactly the right audience, and multiple leads converted directly into paying customers.
02
Lead nurturing and re-engagement
Sent to existing newsletter subscribers, the ebook triggered a wave of replies and re-engagement from dormant contacts who finally had a reason to come back.
03
An evergreen content asset
Unlike a campaign that goes stale in weeks, the ebook kept generating leads long after launch. "In the end, we had truly quality content that still holds up."
04
A conference differentiator
250 copies printed locally in Bratislava for about €600-700. While other exhibitors handed out keychains, Kontentino was the only company with a premium physical takeaway.
05
Thought leadership positioning
By documenting how European social media differs, Kontentino claimed a position no competitor was actively owning, reinforcing their brand as the European-first platform.