The Three-Number Pricing Formula

This guide helps your customers shift from nervous, hourly pricing to confident, value-based pricing by offering a clear, step-by-step formula for setting their rate. It walks them through the Three-Number Pricing Formula, a systematic approach that gives them a specific validation price to quote, defend, and raise over time.

What's Inside:

Value-Based Pricing Basics: Learn why charging for results beats charging for your time.
The Three-Number Formula: A simple, math-based method to set a confident flat rate.
Floor Price Calculation: Guidance on finding the lowest price you can accept without losing money.
Market Reference Pricing: Instructions on researching competitors to position your price.
Objection Handling: Tips on defending your price during real sales conversations.
Raising Your Rates: A clear plan for when and how to increase prices over time.

Equip your customers with a guide that takes the fear out of pricing and replaces it with a simple, repeatable system. Whether they are quoting their very first client or refining an existing offer, this guide helps them charge what they are worth and prove their business is real.

What's Inside:

Value-Based Pricing Basics: Learn why charging for results beats charging for your time.
The Three-Number Formula: A simple, math-based method to set a confident flat rate.
Floor Price Calculation: Guidance on finding the lowest price you can accept without losing money.
Market Reference Pricing: Instructions on researching competitors to position your price.
Objection Handling: Tips on defending your price during real sales conversations.
Raising Your Rates: A clear plan for when and how to increase prices over time.

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